Special Tax District

Delmar Loop

Entertainment District

One of the "10 Great Streets in America" featuring eclectic shops, restaurants, live music venues, and the famous St. Louis Walk of Fame.

3 spaces available
District Boundary

District at a Glance

Data as of 2025
120
Small Businesses
$48.5M
Taxable Sales
12%
Vacancy Rate
91
Walk Score
78
Transit Score
7.8
Safety Score

Business Ownership

Women-Owned
35
Black-Owned
18
Asian-Owned
15

Industry Mix

Restaurant & Cafe 32
Retail 28
Entertainment 18
Professional Services 15
Bars & Nightlife 12

Anchor Businesses

The Pageant Blueberry Hill Fitz's Tivoli Theatre

Growth Outlook

Named one of "10 Great Streets in America" by APA

Foot Traffic & Visitors

4,200
Avg Daily Visitors

Peak: Fridays at 7pm

32,000
Monthly Unique Visitors
68 min
Avg Dwell Time

Time visitors spend in district

Visitor Origin
45% Local 40% Regional

Top areas: University City, Clayton, Maplewood

What Delmar Loop Needs

Based on market research and gap analysis — businesses in these categories have higher success potential

High Demand Priority categories with strong market opportunity

Clothing & Apparel

95%

Gap analysis shows high demand for boutique clothing

Apply with this concept

Gifts & Accessories

90%

Tourist and student traffic needs gift options

Apply with this concept

Home Goods

88%

Underserved category with strong demand

Apply with this concept
Moderate Demand Good opportunities with growing interest

Specialty Food

75%

Artisan food products would complement dining

Vintage/Thrift

70%

Student population would support

Art Gallery

68%

Entertainment district needs visual arts

East Loop CID gap analysis study conducted April 2023

What You Get as a Delmar Loop Pop-Up

Join 120 thriving businesses with exclusive benefits worth over $15,000+ in your first year

33-50% Below Market Rent

Subsidized rent during your pop-up period lets you test your concept with lower risk.

~$7,200/yr savings

No Long-Term Commitment

3-6 month pop-up terms instead of 3-5 year traditional leases. Test before you commit.

Flexibility value

Reduced Security Deposit

Lower upfront costs to get started. Keep more capital for inventory and operations.

~$1,500 saved

Utilities Often Included

Many pop-up spaces include electric, water, and internet in the rent.

~$200/mo value

Access to Microloans

District partners offer small business loans and grants for qualified entrepreneurs.

Up to $10,000

Group Insurance Rates

Access to district-negotiated business insurance at group rates.

~$500/yr savings

District Website Listing

Featured business profile on the Delmar Loop website with SEO optimization.

~$1,200/yr value

Social Media Features

Regular features on district Instagram, Facebook, and Twitter accounts (combined 25K+ followers).

~$2,400/yr value

Preffin App Inclusion

Listed in the Preffin app with cashback offers to drive foot traffic to your business.

~$1,800/yr value

Event Marketing

Promotion during First Fridays, festivals, and district events that draw thousands of visitors.

~$1,500/yr value

Email Newsletter

Featured in district newsletters reaching 8,000+ local subscribers.

~$600/yr value

Professional Photography

Free professional photos and video of your space for marketing materials.

~$500 value

1-on-1 Business Mentorship

Paired with an experienced local business owner for guidance and advice.

Priceless

Free Workshops

Monthly workshops on marketing, accounting, legal basics, and more.

~$1,200/yr value

Permit & License Help

Guidance navigating city permits, licenses, and inspections.

Saves weeks

Business Plan Review

Expert feedback on your business plan from SCORE mentors.

~$500 value

POS System Discounts

Discounted rates on Square, Toast, and Clover through district partnerships.

~$300/yr savings

Dedicated Support Line

Direct line to district coordinator for questions and issues.

Peace of mind

Built-In Customer Base

4,200 daily visitors already walking by your door.

32,000/mo potential customers

Network of 120 Businesses

Connect with established business owners for referrals and collaboration.

Instant network

Cross-Promotion with Anchors

Partner with The Pageant, Blueberry Hill and other anchor businesses.

Shared customers

District Events Access

Participate in First Fridays, festivals, and seasonal events.

12+ events/year

Monthly Meetups

Regular gatherings with fellow business owners to share ideas and challenges.

Community support

Local Supplier Network

Connections to local vendors, suppliers, and service providers.

Better rates

Path to Permanent Lease

Successful pop-ups get first right of refusal on permanent lease at market rate.

Your space secured

Proven Concept Validation

Test your business model with real customers before committing long-term.

De-risked growth

Track Record for Financing

6 months of sales data makes you bankable for SBA loans and investors.

Fundable business

Expansion Support

Help finding second locations in other districts when you're ready to grow.

Scale your success

Success Story Feature

Graduate to permanent? Get featured as a success story for ongoing promotion.

Lasting visibility

Alumni Network

Stay connected with fellow pop-up graduates for ongoing support and referrals.

Lifetime community

Total First-Year Value

$15,000+

Combined savings from subsidized rent, marketing support, business resources, and community benefits

Apply Now — It's Free

Ready to Open in Delmar Loop?

Apply now to start your pop-up journey. Applications are free and reviewed within 5 business days.

Apply for Delmar Loop