Special Tax District
Entertainment District
One of the "10 Great Streets in America" featuring eclectic shops, restaurants, live music venues, and the famous St. Louis Walk of Fame.
Named one of "10 Great Streets in America" by APA
Peak: Fridays at 7pm
Time visitors spend in district
Top areas: University City, Clayton, Maplewood
Based on market research and gap analysis — businesses in these categories have higher success potential
Artisan food products would complement dining
Student population would support
Entertainment district needs visual arts
East Loop CID gap analysis study conducted April 2023
Join 120 thriving businesses with exclusive benefits worth over $15,000+ in your first year
Subsidized rent during your pop-up period lets you test your concept with lower risk.
~$7,200/yr savings
3-6 month pop-up terms instead of 3-5 year traditional leases. Test before you commit.
Flexibility value
Lower upfront costs to get started. Keep more capital for inventory and operations.
~$1,500 saved
Many pop-up spaces include electric, water, and internet in the rent.
~$200/mo value
District partners offer small business loans and grants for qualified entrepreneurs.
Up to $10,000
Access to district-negotiated business insurance at group rates.
~$500/yr savings
Featured business profile on the Delmar Loop website with SEO optimization.
~$1,200/yr value
Regular features on district Instagram, Facebook, and Twitter accounts (combined 25K+ followers).
~$2,400/yr value
Listed in the Preffin app with cashback offers to drive foot traffic to your business.
~$1,800/yr value
Promotion during First Fridays, festivals, and district events that draw thousands of visitors.
~$1,500/yr value
Featured in district newsletters reaching 8,000+ local subscribers.
~$600/yr value
Free professional photos and video of your space for marketing materials.
~$500 value
Paired with an experienced local business owner for guidance and advice.
Priceless
Monthly workshops on marketing, accounting, legal basics, and more.
~$1,200/yr value
Guidance navigating city permits, licenses, and inspections.
Saves weeks
Expert feedback on your business plan from SCORE mentors.
~$500 value
Discounted rates on Square, Toast, and Clover through district partnerships.
~$300/yr savings
Direct line to district coordinator for questions and issues.
Peace of mind
4,200 daily visitors already walking by your door.
32,000/mo potential customers
Connect with established business owners for referrals and collaboration.
Instant network
Partner with The Pageant, Blueberry Hill and other anchor businesses.
Shared customers
Participate in First Fridays, festivals, and seasonal events.
12+ events/year
Regular gatherings with fellow business owners to share ideas and challenges.
Community support
Connections to local vendors, suppliers, and service providers.
Better rates
Successful pop-ups get first right of refusal on permanent lease at market rate.
Your space secured
Test your business model with real customers before committing long-term.
De-risked growth
6 months of sales data makes you bankable for SBA loans and investors.
Fundable business
Help finding second locations in other districts when you're ready to grow.
Scale your success
Graduate to permanent? Get featured as a success story for ongoing promotion.
Lasting visibility
Stay connected with fellow pop-up graduates for ongoing support and referrals.
Lifetime community
Total First-Year Value
Combined savings from subsidized rent, marketing support, business resources, and community benefits
Apply Now — It's Free1,200 sq ft • Turnkey
$1,800/mo market
$1,200/mo
800 sq ft • Partial
No Base Rent
5% of Gross Sales
+ ~$150/mo utilities
1,500 sq ft • Shell
$2,200/mo market
$800/mo
+ 3% of Gross Sales
Utilities included
950 sq ft • Turnkey
No Base Rent
6% of Gross Sales
+ ~$125/mo utilities
1,100 sq ft • Partial
$1,700/mo market
$1,100/mo
Utilities included
Apply now to start your pop-up journey. Applications are free and reviewed within 5 business days.
Apply for Delmar Loop